Insights

The Art of Package Design

Standout packaging starts with understanding the best practices and unique opportunities available with three-dimensionally design.

Level Up Your Direct Mail This Summer

Learn how the 40/40/20 rule turns good campaigns into great ones—with lasting impact.

A grayscale, stylized hand holds a modern smartphone upright. The background features abstract geometric shapes in blue and green, a yellow starburst, and wavy lines, suggesting digital communication and social media

Surfing the Social Waves

In the ever-changing world of social media, it’s important to keep your target audience and business goals at the forefront of your strategy.

A grayscale illustration of a fig branch with three figs and leaves, overlaid on abstract geometric shapes and a timeline marking years like 2000, 2005, 2011, 2017, and 2019. The image represents growth and history for Fig Industries.

25 Years of Creativity, Community & Gratitude

In our latest Figment edition, we reflect on a quarter century of growth and new ideas.

A stylized young plant sprouts from soil in front of a web browser window. Abstract geometric shapes in green, gray, and purple, along with a yellow sunburst, frame the elements, symbolizing website growth and digital nurturing.

Ready to Grow? 4 Tips to Nurture Your Website

Nurturing your online growth starts with a strategic approach to website updates and refinements.

Build Your Brand Architecture Bracket

Brand architecture is a strategic framework that defines how a company’s brands, sub-brands, and products are organized.

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A Sustainable & Memorable Approach to Swag

Branded swag should be intentional, memorable, and useful—serving as a creative extension of your brand’s story.

A modern laptop with its screen angled towards the viewer, featuring a yellow line graph overlaid across it and extending into the background. The background also includes abstract geometric shapes in dark green and blue, a scatter of binary code (zeros and ones), and a sunburst graphic, symbolizing data analysis and digital metrics.

Romance in the Metrics

Effective digital design employs creative ideas and data insights, using metrics to shape design choices that drive results.

A stylized illustration showing three grayscale birds in dynamic flight poses. They are set against abstract geometric shapes in dark green, purple-blue, and golden-yellow, with a yellow sunburst, symbolizing movement and animation.

The Magic of Animation: “Make It Move”

Animation is a powerful, story-driven tool that can enhance digital engagement and convey complex ideas visually.

A grayscale, stylized hand presents a wrapped gift box with a bow. The background features abstract geometric shapes in dark green and purple-blue, along with two yellow sunburst elements, suggesting thoughtful gifting or a valuable offering.

A Thoughtful Thank You: Developing the Best Client Gift

Year-end gifts are a chance to show appreciation with items that reflect your brand’s personality and make a lasting impression.

A stylized grayscale desk calendar stands prominently, showing dates. Behind it are abstract geometric shapes including a golden-yellow half-circle on the left, a dark green square, and a light gray rectangle, with a blue sunburst graphic on the right, symbolizing planning, scheduling, and a new year.

New Year, New Marketing Plan: Prepping for the New Year

A marketing roadmap turns business goals into actionable steps, providing a clear strategy with measurable objectives.

A grayscale, stylized hand holds a pencil, pointing towards an abstract, stylized open book icon with radiating lines on a dark green half-circle. Geometric shapes in golden yellow and light gray are in the background, symbolizing writing, creativity, and strategic planning.

The Role of Illustration

Illustrations should be purposeful, powerful, and aligned with your brand’s identity, using storytelling to convey your message in a meaningful way.

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The Art of Photography

In a world of DIY photography tools, professional photographers offer the expertise needed to create high-quality visuals that elevate your brand narrative.

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When & How to Rebrand Effectively

A rebrand, when done thoughtfully, is a powerful way to realign your brand with its growth, audience, and market.

Creating a Memorable Social Media Brand

Cutting through the noise on social media starts with strategic planning, strong visuals, and staying true to your brand.

A stylized, grayscale smartphone is tilted diagonally over abstract geometric shapes: a dark green half-circle, a golden-yellow half-circle, a blue rectangle, and a light gray rectangle with a textured pattern. Two green sunburst graphics are also present, symbolizing digital interaction, user experience, or modern technology.

Navigating the World of User Experience (UX)

A strong digital user experience (UX) ensures your website is intuitive, engaging, and built around your audience’s needs.

Crafting Brand Statements

A compelling verbal identity is built on well-crafted internal and external brand statements that clarify what your brand does and why it matters.

A grayscale, stylized potted plant with large leaves stands in the foreground. The background features abstract geometric shapes including a golden-yellow half-circle, a dark green rectangle, and a light gray rectangle with a subtle striped pattern. Two blue sunburst graphics are also present, symbolizing growth, sustainability, or natural elements within a structured design.

Brands with Purpose

Fig Industries is proud to be a Certified B Corporation, committed to high standards of social and environmental impact, transparency, and accountability.

The Anatomy of a Remarkable Logo

A powerful logo starts with defining your brand’s persona through guiding words and mood boards.

Deciphering Brand Identity

Brand identity is more than just a logo—it’s the ‘why’ behind your business or organization.

What’s in a Name? 3 Steps to Change Your Approach

When it comes to naming a brand or campaign, the process is just as important as the end result.

Bringing Stories to Life: 4 Steps for Memorable Animations

Telling a great story is key to impactful marketing—and illustration and animation is one tool to do that.

The Art of Package Design

Level Up Your Direct Mail This Summer

Surfing the Social Waves

25 Years of Creativity, Community & Gratitude

Ready to Grow? 4 Tips to Nurture Your Website

Build Your Brand Architecture Bracket

Insights by Fig Industries

A Sustainable & Memorable Approach to Swag

Romance in the Metrics

The Magic of Animation: “Make It Move”

A Thoughtful Thank You: Developing the Best Client Gift

New Year, New Marketing Plan: Prepping for the New Year

The Role of Illustration

The Art of Photography

When & How to Rebrand Effectively

Creating a Memorable Social Media Brand

Navigating the World of User Experience (UX)

Crafting Brand Statements

Brands with Purpose

The Anatomy of a Remarkable Logo

Deciphering Brand Identity

What’s in a Name? 3 Steps to Change Your Approach

Bringing Stories to Life: 4 Steps for Memorable Animations