Insights

Surfing the Social Waves

In the ever-changing world of social media, it’s important to keep your target audience and business goals at the forefront of your strategy.

25 Years of Creativity, Community & Gratitude

In our latest Figment edition, we reflect on a quarter century of growth and new ideas.

Ready to Grow? 4 Tips to Nurture Your Website

Nurturing your online growth starts with a strategic approach to website updates and refinements.

Build Your Brand Architecture Bracket

Brand architecture is a strategic framework that defines how a company’s brands, sub-brands, and products are organized.

A Sustainable & Memorable Approach to Swag

Branded swag should be intentional, memorable, and useful—serving as a creative extension of your brand’s story.

Romance in the Metrics

Effective digital design employs creative ideas and data insights, using metrics to shape design choices that drive results.

The Magic of Animation: “Make It Move”

Animation is a powerful, story-driven tool that can enhance digital engagement and convey complex ideas visually.

A Thoughtful Thank You: Developing the Best Client Gift

Year-end gifts are a chance to show appreciation with items that reflect your brand’s personality and make a lasting impression.

New Year, New Marketing Plan: Prepping for the New Year

A marketing roadmap turns business goals into actionable steps, providing a clear strategy with measurable objectives.

The Role of Illustration

Illustrations should be purposeful, powerful, and aligned with your brand’s identity, using storytelling to convey your message in a meaningful way.

The Art of Photography

In a world of DIY photography tools, professional photographers offer the expertise needed to create high-quality visuals that elevate your brand narrative.

When & How to Rebrand Effectively

A rebrand, when done thoughtfully, is a powerful way to realign your brand with its growth, audience, and market.

Creating a Memorable Social Media Brand

Cutting through the noise on social media starts with strategic planning, strong visuals, and staying true to your brand.

Navigating the World of User Experience (UX)

A strong digital user experience (UX) ensures your website is intuitive, engaging, and built around your audience’s needs.

Crafting Brand Statements

A compelling verbal identity is built on well-crafted internal and external brand statements that clarify what your brand does and why it matters.

Brands with Purpose

Fig Industries is proud to be a Certified B Corporation, committed to high standards of social and environmental impact, transparency, and accountability.

The Anatomy of a Remarkable Logo

A powerful logo starts with defining your brand’s persona through guiding words and mood boards.

Deciphering Brand Identity

Brand identity is more than just a logo—it’s the ‘why’ behind your business or organization.

What’s in a Name? 3 Steps to Change Your Approach

When it comes to naming a brand or campaign, the process is just as important as the end result.

Surfing the Social Waves

25 Years of Creativity, Community & Gratitude

Ready to Grow? 4 Tips to Nurture Your Website

Build Your Brand Architecture Bracket

A Sustainable & Memorable Approach to Swag

Romance in the Metrics

Insights by Fig Industries

The Magic of Animation: “Make It Move”

A Thoughtful Thank You: Developing the Best Client Gift

New Year, New Marketing Plan: Prepping for the New Year

The Role of Illustration

The Art of Photography

When & How to Rebrand Effectively

Creating a Memorable Social Media Brand

Navigating the World of User Experience (UX)

Crafting Brand Statements

Brands with Purpose

The Anatomy of a Remarkable Logo

Deciphering Brand Identity

What’s in a Name? 3 Steps to Change Your Approach