“How can I stand out on social media?” This is a question brands have asked themselves since the beginning of social media. On one hand, creating social channels allows brands to get in front of potential audiences quickly, easily, and at little to no cost. On the other, widespread access has led to a lot of noise across channels that brands constantly have to cut through.
At Fig Industries, we have found one of the best ways to catch someone’s eye while scrolling is by prioritizing compelling visuals, taking time to plan out each post rather than post what appears more thrown together. Incorporating a human element, tailoring content for each platform, and continually learning about new features and best practices for these ever-evolving platforms are a few of the initial recommendations we always make when working with our clients on strategy.
TAKEAWAY #1: Investing in standout visuals and staying attuned to best practices are the first steps.
When it comes to strategy, a lot more goes into content planning than you may realize. Before you even begin drafting posts, it’s important to craft a few personas for the ideal audience you want to reach with your social channels. From there, we recommend establishing content pillars, which will dictate the kinds of posts you’ll create and what content you want to cover. Memorable brands are also consistent in tone and posting frequency while investing time in keyword and hashtag research will help reach target audiences and boost engagement.
TAKEAWAY #2: Crafting a strong content strategy helps you stay consistent and increase engagement.
Another tool to help boost engagement is staying attuned to trends, whether that’s using a trending sound, posting around a current topic, or even starting a new channel. We recommend analyzing a trend before jumping on the bandwagon for the sake of staying on brand. Not every trend will be relevant or authentic to you, but the right trend will boost visibility and engagement organically in a captivating way.
TAKEAWAY #3: Trends are a tool to boost your visibility, but they should always be weighed against staying true to your brand.
Project Feature: Fig Lancaster Social Media
Fig Lancaster magazine is produced quarterly by our team while our digital and social team maintains a vibrant and engaging social media presence year round. Daily updates include city insights, things to do, business spotlights, and leadership profiles to drive locals and tourists to explore all Lancaster City has to offer. Visit Fig Lancaster on Instagram and Facebook.