With triple-lens smartphone cameras at our fingertips and AI on the rise, it can be easy for businesses and organizations to take a do-it-yourself approach to photography. While new tools have been game changers for in-the-moment coverage and easier editing, there remains a need for investing in professional photographers to help tell the story of your brand. By balancing settings, angles, lighting, and ideas, photography can take your visuals—and your brand narrative—from good to great.
TAKEAWAY #1: Although the landscape for photography has evolved, professional photography is still a powerful part of your marketing toolkit.
Great photography is about more than professional equipment. An intentionally planned and styled photo creates intrigue, captures audiences, and builds trust for your brand. Whether it’s a creative angle or dramatic lighting, the right photography depends on the people and products you represent with your brand. Ensuring your visuals match your brand identity boosts your brand equity and allows you to enhance your brand’s story.
TAKEAWAY #2: Many viewers won’t be able to identify what makes a good photo, but they will naturally respond more positively to visuals that are well-executed and consistent with your brand.
Getting from photo concept to final product includes a variety of steps and considerations. Even projects like headshots should take into account the tone and look of other materials and visuals. Photographers are both artists and chameleons, capturing a variety of people, products, and brands. In addition to shooting, many sessions include elements that go beyond the lens—from location scouting and art direction to subject and product styling, and final retouching.
TAKEAWAY #3: Photography is truly an art—and the right preparation and partnerships are key to creating a masterpiece.
Project Feature: Messiah Lifeways’ Unscripted Magazine
In addition to the publication’s design, our team captures the visuals for Messiah Lifeways’ biannual magazine, Unscripted. The vision for these photos is to tell the story of life at Messiah Village through personal, intimate lifestyle photography and soft, styled portraits of residents—making both the property and the people look and feel their best during the shoot and on the pages. Learn more