With any type of design, there are a set of guiding principles and best practices that give creatives guidelines when they approach a project. But beyond these parameters, we know design becomes largely subjective. That’s why our team has learned how to embrace the numbers to inform design choices that are not only beautiful but deliver results—especially when it comes to our website projects. With so many approaches that brands can take with their online presence, it’s important to allow the data to tell the story.
The advantage of designing for the digital world is tracking audience behavior, which helps you make intentional choices and strategize for the future.
From a web perspective, studying the numbers allows you to analyze where users are finding your site and also track what they are doing once they encounter your brand. By identifying goals for your website, the design is built out to promote an increase in key metrics, while marrying good user experience and engaging aesthetics. Strategic marketing partners like Fig Industries can then help you interpret the story the metrics are telling you and make adjustment to your strategy in real time.