Most people are familiar with what it means to provide a great customer experience, but in the age of online shopping and virtual services, how can you ensure customers and potentials customers have a positive experience with your brand in the digital realm?
In web design, the term user experience (UX) is used to describe someone’s overall interaction with your brand’s website. You often notice when a website has poor UX, where information may be confusing or hard to find. Alternatively, you can alleviate any potential friction a customer may experience by intentionally creating a seamless and beautiful experience for users.
TAKEAWAY #1: Great UX creates positive equity for your brand with your customers.
There are many ways to prioritize an efficient web experience for site visitors, and it begins with taking a critical look at your site from the user’s perspective. You may be engrained in the mission and work of your brand, and it can be easy to think about and present information through a company-centric lens. But users may know nothing about you or your brand, which is why it’s essential to design with your target audience’s needs, goals, and questions in mind.
TAKEAWAY #2: “User” is the key word to frame how you design with UX in mind.
Working towards better UX may seem daunting, but there are several tools we implement at Fig Industries to help brands design or refine their sites. From website audits to competitive analyses to customer research, our team walks alongside clients to refine messaging, craft efficient navigation, and improve their customers’ experience through UX.
TAKEAWAY #3: Internal audits and market research are tools to get your brand on its way to better UX.
Project Feature: Sperry Fabric Architecture
Working alongside the Sperry team, we designed a dynamic website to showcase their beautiful offerings—enhancing their UX by framing their products with their audience in mind and strategically placing project examples throughout to inspire potential customers. Read more