Insights

Get an inside look at our creative process and recent studio news, plus tips to keep your brand up to date and top of mind.

All PostsCrafting a BrandMaking an ImpactThoughtful StrategyVisual Storytelling
A grayscale, stylized hand holds a modern smartphone upright. The background features abstract geometric shapes in blue and green, a yellow starburst, and wavy lines, suggesting digital communication and social media

Surfing the Social Waves

In the ever-changing world of social media, it’s important to keep your target audience and business goals at the forefront of your strategy.

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A grayscale illustration of a fig branch with three figs and leaves, overlaid on abstract geometric shapes and a timeline marking years like 2000, 2005, 2011, 2017, and 2019. The image represents growth and history for Fig Industries.

25 Years of Creativity, Community & Gratitude

In our latest Figment edition, we reflect on a quarter century of growth and new ideas.

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A stylized young plant sprouts from soil in front of a web browser window. Abstract geometric shapes in green, gray, and purple, along with a yellow sunburst, frame the elements, symbolizing website growth and digital nurturing.

Ready to Grow? 4 Tips to Nurture Your Website

Nurturing your online growth starts with a strategic approach to website updates and refinements.

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A basketball going through a hoop on the left, next to a tournament bracket diagram on the right. The image visually connects the idea of "making a shot" or winning with an organizational structure, likely illustrating brand architecture concepts.

Build Your Brand Architecture Bracket

Brand architecture is a strategic framework that defines how a company’s brands, sub-brands, and products are organized.

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A grayscale illustration of a hand holding an open umbrella. The background features abstract geometric shapes in dark green, purple-blue, and light gray, with a yellow sunburst, suggesting a useful branded item.

A Sustainable & Memorable Approach to Swag

Branded swag should be intentional, memorable, and useful—serving as a creative extension of your brand’s story.

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A modern laptop with its screen angled towards the viewer, featuring a yellow line graph overlaid across it and extending into the background. The background also includes abstract geometric shapes in dark green and blue, a scatter of binary code (zeros and ones), and a sunburst graphic, symbolizing data analysis and digital metrics.

Romance in the Metrics

Effective digital design employs creative ideas and data insights, using metrics to shape design choices that drive results.

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A stylized illustration showing three grayscale birds in dynamic flight poses. They are set against abstract geometric shapes in dark green, purple-blue, and golden-yellow, with a yellow sunburst, symbolizing movement and animation.

The Magic of Animation: “Make It Move”

Animation is a powerful, story-driven tool that can enhance digital engagement and convey complex ideas visually.

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A grayscale, stylized hand presents a wrapped gift box with a bow. The background features abstract geometric shapes in dark green and purple-blue, along with two yellow sunburst elements, suggesting thoughtful gifting or a valuable offering.

A Thoughtful Thank You: Developing the Best Client Gift

Year-end gifts are a chance to show appreciation with items that reflect your brand’s personality and make a lasting impression.

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A stylized grayscale desk calendar stands prominently, showing dates. Behind it are abstract geometric shapes including a golden-yellow half-circle on the left, a dark green square, and a light gray rectangle, with a blue sunburst graphic on the right, symbolizing planning, scheduling, and a new year.

New Year, New Marketing Plan: Prepping for the New Year

A marketing roadmap turns business goals into actionable steps, providing a clear strategy with measurable objectives.

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A grayscale, stylized hand holds a pencil, pointing towards an abstract, stylized open book icon with radiating lines on a dark green half-circle. Geometric shapes in golden yellow and light gray are in the background, symbolizing writing, creativity, and strategic planning.

The Role of Illustration

Illustrations should be purposeful, powerful, and aligned with your brand’s identity, using storytelling to convey your message in a meaningful way.

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A grayscale, stylized pair of hands holding a vintage-style camera. The background features abstract geometric shapes in dark green, blue, and light gray, with a yellow sunburst graphic, symbolizing photography, creativity, or capturing moments.

The Art of Photography

In a world of DIY photography tools, professional photographers offer the expertise needed to create high-quality visuals that elevate your brand narrative.

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A grayscale, stylized hand places a white block onto a pyramid-like stack of other white blocks. The background features abstract geometric shapes including a dark blue half-circle and a green rectangle, with two yellow sunburst graphics, symbolizing building, strategy, or foundation.

When & How to Rebrand Effectively

A rebrand, when done thoughtfully, is a powerful way to realign your brand with its growth, audience, and market.

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