When it comes to your business, you know ideas need action behind them to come to fruition. A marketing roadmap is one of the tools you need to turn your aspirations into reality. This plan not only establishes a regular cadence of communication with your audiences, it ensures you are measuring the right KPIs and working towards established objectives. Instead of being rushed or reactive, you and your brand will be set up for success—crafting a multichannel strategy that will boost sales, brand equity, and overall brand awareness.
TAKEAWAY #1: With a marketing plan in place, anything is possible.
A marketing plan should feature a high-level plan depiction of the messaging and campaigns your business plans to roll out in the year—with channel, concept, and timing mapped out by the week. Although it may seem daunting to think from October all the way to the following December, creating this roadmap gives you a full picture of relevant information for your target audience without oversaturating them. These plans are intended to set a foundation, knowing you must reflect regularly on metrics and consider changes in the market and in the world. Consistency and adaptability are key in making sure you hit those objectives by the end of next year.
TAKEAWAY #2: Marketing plans set a foundation for touchpoints with flexibility in mind.
With the help of a partner studio like Fig Industries, you can use a roadmap to allocate funds to tactics that will give you the best ROI. Our team takes the time to investigate your past successes and challenges when it comes to marketing, recommend creative or unconventional options for getting your message across, and walk alongside you with a vested interest in helping you meet your goals.
TAKEAWAY #3: Now is the time to plan for 2025.
Project Feature: Armstrong World Industries
Our team worked closely with Armstrong World Industries’ marketing team to create a marketing roadmap, which included monthly communication bundles for internal company updates to bring awareness about new programming offered to employees and increase buy-in to the important work AWI is doing. Learn more