Enhancing your brand’s two-dimensional designs can be as simple as applying motion to your logo for digital platforms, but animation is a more intricate way to bring your brand to life through movement. As video continues to be a best practice for capturing online audiences’ attention, animation can aid in getting your point across visually.
TAKEAWAY #1: Motion design and animation are similar, but animation typically involves more storytelling.
Deciding to incorporate and invest in good animation should be strategic. It’s not a tool that should be employed in every digital design, but it can be a way to capture nuances for a concept or narrative you want to share. The key to a successful animation are in the design, style, and motion choices you or a contracted animator make.
TAKEAWAY #2: Employing animation is a tool you can use to convey abstract concept and brand storytelling on digital platforms.
Like any extension of your core brand, your animation style needs to be reflective and cohesive to your established identity. At Fig Industries, we work with clients to help them take the personality and style of their brand and make intentional decisions when it comes to animation. From bubbly and bouncy to sleek and smooth, transitions and movement in animation can express certain tones and feelings—and those needs to be both authentic to the story and cohesive with your brand.
TAKEAWAY #3: Your animation style should be related and reflective of your brand’s tone and style.
Project Feature: Fig Industries Brand Animation
Keeping in mind our brand’s tone and style, we take a playful yet sophisticated approach when introducing motion to the Fig Industries brand. These examples are full of energy to convey both our approachability and skill to potential clients.