Category: Crafting a Brand
25 Years of Creativity, Community & Gratitude
In our latest Figment edition, we reflect on a quarter century of growth and new ideas.
Read more
Ready to Grow? 4 Tips to Nurture Your Website
Nurturing your online growth starts with a strategic approach to website updates and refinements.
Read more
Build Your Brand Architecture Bracket
Brand architecture is a strategic framework that defines how a company’s brands, sub-brands, and products are organized.
Read more
A Sustainable & Memorable Approach to Swag
Branded swag should be intentional, memorable, and useful—serving as a creative extension of your brand’s story.
Read more
Romance in the Metrics
Effective digital design employs creative ideas and data insights, using metrics to shape design choices that drive results.
Read more
The Magic of Animation: “Make It Move”
Animation is a powerful, story-driven tool that can enhance digital engagement and convey complex ideas visually.
Read more
Insights by Fig Industries
Join our mailing list and receive monthly insights from Fig Industries to help push your brand to new heights.
New Year, New Marketing Plan: Prepping for the New Year
A marketing roadmap turns business goals into actionable steps, providing a clear strategy with measurable objectives.
Read more
The Role of Illustration
Illustrations should be purposeful, powerful, and aligned with your brand’s identity, using storytelling to convey your message in a meaningful way.
Read more
The Art of Photography
In a world of DIY photography tools, professional photographers offer the expertise needed to create high-quality visuals that elevate your brand narrative.
Read more
When & How to Rebrand Effectively
A rebrand, when done thoughtfully, is a powerful way to realign your brand with its growth, audience, and market.
Read more
Creating a Memorable Social Media Brand
Cutting through the noise on social media starts with strategic planning, strong visuals, and staying true to your brand.
Read more
