Insights
Get an inside look at our creative process and recent studio news, plus tips to keep your brand up to date and top of mind.
Build Your Brand Architecture Bracket
Brand architecture is a strategic framework that defines how a company’s brands, sub-brands, and products are organized.
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A Sustainable & Memorable Approach to Swag
Branded swag should be intentional, memorable, and useful—serving as a creative extension of your brand’s story.
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Romance in the Metrics
Effective digital design employs creative ideas and data insights, using metrics to shape design choices that drive results.
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The Magic of Animation: “Make It Move”
Animation is a powerful, story-driven tool that can enhance digital engagement and convey complex ideas visually.
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A Thoughtful Thank You: Developing the Best Client Gift
Year-end gifts are a chance to show appreciation with items that reflect your brand’s personality and make a lasting impression.
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New Year, New Marketing Plan: Prepping for the New Year
A marketing roadmap turns business goals into actionable steps, providing a clear strategy with measurable objectives.
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Insights by Fig Industries
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The Art of Photography
In a world of DIY photography tools, professional photographers offer the expertise needed to create high-quality visuals that elevate your brand narrative.
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When & How to Rebrand Effectively
A rebrand, when done thoughtfully, is a powerful way to realign your brand with its growth, audience, and market.
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Creating a Memorable Social Media Brand
Cutting through the noise on social media starts with strategic planning, strong visuals, and staying true to your brand.
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Navigating the World of User Experience (UX)
A strong digital user experience (UX) ensures your website is intuitive, engaging, and built around your audience’s needs.
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Crafting Brand Statements
A compelling verbal identity is built on well-crafted internal and external brand statements that clarify what your brand does and why it matters.
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