Bringing Stories to Life: 4 Steps for Memorable Animations

Here at Fig Industries, we believe the heart of compelling branding and marketing is telling a great story. And in today’s digital age, sometimes that story is best told through illustration and animation. Adding an illustration style to your toolkit enhances your brand identity, allowing you to capture your audience’s imagination and attention. Our team is well-versed in compiling all of the components of a client’s mission, heart, and brand to create a recognizable illustrative style, add dynamic motion, and bring your story to life.

Like any great story, an animation starts with a script that concisely captures your message and inspires the visual language that will engage viewers.

Each frame is planned in sync with the dialogue from your script while storyboarding creates a plan for how motion will move the story along and reinforce the points you want to make.

If a brand’s illustration style hasn’t been previously established, it’s important to create a mood board to establish a vision for that style. This will inform decisions like organic versus geometric, vector versus tactile, and so on, with special consideration to the brand identity already in place.

With frames and elements illustrated, motion is added to bring scenes to life and synchronize each piece to the script as well as background music. After final refinements are made, the animation is ready to share.

For examples and insights plus a custom Fig Industries keepsake poster, request a copy of Issue 02 of Figment.