Crafting a Brand

Elevate Your Brand with Content Writing

Brand messaging, logos, and taglines get people in the door, content writing cultivates a lasting relationship between you and your audience.

A stylized illustration showing a pair of hands with painted fingernails typing on a vintage, analog typewriter. The image has a modern, abstract background with shapes in dark green, mustard yellow, and periwinkle blue, along with geometric starburst elements. The hands and typewriter are rendered in a black-and-white halftone pattern.

Content writing is an extension of all other marketing efforts. While brand messaging, logos, and taglines get people in the door, content writing cultivates a lasting relationship between you and your audience. With every meaningful touchpoint, you’re establishing credibility and allowing potential customers and clients to get to know you on a deeper level.

Here are five ways content writing elevates your brand presence:


1. Building Your Brand Voice
Your brand voice should include 3-5 characteristics that you always refresh yourself on when sitting down to write content. Ask yourself: What do you value? How do you want to be perceived? What is the goal of this messaging? Answering these questions will help you write with a clearly defined voice, while still being flexible enough to add personality and color to your brand with every outgoing project.


2. Positioning Your Brand as a Subject Matter Expert
Long-form content writing gives brands a chance to share thought leadership, showcasing your depth of industry knowledge. Empower your team members to speak about their specific areas of expertise, then share their insights across your social, email, and online channels.


3. Establishing a Consistent Presence
Creating a content writing cadence is all about being consistent. The secret is prioritizing quality over quantity, while choosing a rhythm you can realistically accomplish and stick with it—whether it’s creating a weekly email newsletter or publishing one blog article each month.


4. Engaging and Inspiring Your Audience
Be curious and explore each topic along with your readers. If you’re engaged, your audience will be too. If you’re stumped on which topics to touch on, browse what others are writing about and bring your own point of view to the table.


5. Supporting Your Overall Marketing Strategy
Writing content regularly gives your clients a way to engage with you outside of sales tactics, simultaneously guiding them through your service offerings. At the end of each piece, craft a compelling call to action that tells your audience where to go next.

Looking to hone your brand voice through content writing? At Fig Industries, we are makers of meaningful and strategic brand development that elevates ideas, changes perceptions, and transforms businesses. Let’s work together to create a plan that brings new life to your brand, setting you up for a year of growth.