A cheap t-shirt, a flimsy frisbee, a random branded knickknack—we’ve all been on the receiving end of marketing swag that lacks intentionality.
Our Creative Director, Jason James, believes swag should be another character in the overall story of your brand. “I use a rubric of three questions: Is it simple? Is it memorable? Is it useful?” Jason explains.
Deborah Brandt, our CEO, echoes these pillars, adding that a creative twist can also take your swag to the next level. “Swag can be a clever way to tie into your brand’s narrative,” Deb shares. “For example, if you are an insurance company with the tagline, ‘We’ve Got You Covered,’ an umbrella could be a perfect giveaway.”
Adding a local touch to your branded gear and promotional giveaways is another way for you to get creative and show more of your brand’s personality in your gifting.
In the same way swag should be authentic to your brand, here at Fig Industries, we believe sustainability is an important marker of elevated branded merch.
“When we give to one another, we must realize the impact items are having on the places and people they are being sourced from,” Jason stresses.
As a Certified B Corporation, we equally consider products that are good for our brands and good for our environment when working on projects with clients. “We design and select items that can be used over and over again and contribute to a cleaner, more beautiful world,” Deb says.