Branding Guidelines

Publication Design


Natural Investments

Natural Investments is a national portfolio management firm that strives to heal humanity’s relationship with money. As a Certified B Corporation, they believe a capital market should channel financial resources to improve communities and create opportunity, while minimizing toxic social and environmental outputs. They have been at the forefront of the socially responsible investment world for over three decades, standing behind regenerative investing that improves life for others and for our earth.

The Challenge
To develop a brand style guide and Annual Impact Report design that reflects their legacy in the industry while elevating the look and feel.
The Eureka Moment
We saw clarity in contrast—organic elements work with simple shapes to create a natural yin and yang.
The Solution
A deep green company deserved a nature-inspired palette with bursts of color. We carried color through a custom pattern design that brings rich texture to the brand and publications.