Branding Guidelines

Publication Design


Natural Investments

Natural Investments is a national portfolio management firm that strives to heal humanity’s relationship with money. As a certified founding B Corp, they believe that a capital market should channel financial resources that improve communities and create opportunity, while minimizing toxic social and environmental outputs. They have been at the forefront of the socially responsible investment world for over three decades, standing behind regenerative investing that improves life for others and for our Earth.

The Challenge

To develop a brand style guide and Annual Impact Report design that reflects their stature in the industry while elevating the look and feel.

The AHA Moment

We saw clarity in contrast. Organic elements work with simple shapes to create a natural Yin and Yang.

The Solution

A deep green company deserved a nature-inspired palette with bursts of color. We carried color through a custom pattern design that brings rich texture to the piece.