Services
Logo Redesign
Brand Positioning
Print Collateral
Client
Lancaster City Alliance
A valued community empowerment organization, LCA guides and leads the City of Lancaster into the future. We were honored to be asked to refresh their 5-year old brand and become their on-going marketing partner.
The Challenge
To refine their original logo mark to be more friendly and engaging and to redesign all of their marketing materials to better communicate the success and impact of the organization.
The Aha Moment
When we shifted the mark on its axis to be aligned with the position of Lancaster County on the map.
The Solution
When working with a non-profit who is very entrenched in the community, it is important to engage and build consensus before making a large shift. We spent extra time making sure that all stakeholders, including the Board, the community marketing teams and the LCA team were invested in the process and excited about the outcome. We then made the shift slowly and seamlessly.