Logo Development

Print Collateral

Campaign Development

Web Design



The Lancaster Central Market

The oldest operating under-roof market in the country, The Lancaster Central Market is an iconic food hub for Lancaster City, Pennsylvania. We were honored to rebrand the market in 2010. Since then, we have worked alongside them on their ongoing branding, including campaign needs for their new roof campaign and the development of their new website.

The Challenge
To retain the market's Lancaster County heritage and represent the family-owned stand holders within—everything we create needs to be timeless and live well into the future.
The Eureka Moment
What represents Lancaster County better than a rooster? Our modern and graphic interpretation is flexible and iconic.
The Solution
Our work with the Raise the Roof campaign helped to raise over $1 million to return the roof to its original slate-style state. The website we designed is informational and friendly with an easy-to-update interface for an ever-changing and organic market. And the decade-old logo is still relevant and successful in representing this vibrant city destination.