Brand Positioning

Packaging Design


Pompeii Street Soap Co.

A small artisan soap company that creates beautiful handmade body products in their women-led factory, Pompeii Soap Company needed a brand refresh to reflect the quality of their products and reach their expanded target market.

The Challenge

To create a brand that gracefully translates across 50+ soap and body products.

The Aha Moment

The custom paperboard cupped sleeve set the core product soap packaging apart from anyone else in the industry.

The Solution

We created visual hierarchy through color families for each package. The palette groupings added organization through color as well as visual texture.