Brand Positioning

Packaging Design


Pompeii Street Soap Company

A small artisan soap company that creates beautiful handmade body products in their women-led factory, Pompeii Street Soap Company needed a brand refresh to reflect the quality of their products and reach their expanded target market.

The Challenge
To create a brand that gracefully translates across 50+ soap and body products.
The Eureka Moment
The custom paperboard cupped sleeve would set the core product soap packaging apart from anyone else in the industry.
The Solution
We created visual hierarchy through color families for each package. The palette groupings added organization through color as well as visual texture.