A true heritage brand, Kitchen Kettle Village highlights the homemade traditions that Lancaster County is known for. Through onsite visits, historical material review, and close collaboration with their team, our team has captured the heart of Kitchen Kettle in a collection of branding and marketing projects since 2018. We have been instrumental in reimagining some of their key print collateral and package design, including adding an illustrative map of the Village to their rack brochure and redesigning their jelly boxes for the jars of specialty jam products they sell and ship from their onsite canning kitchen. We’ve also aided in the concept for their Spreading Happiness marketing campaign which can be seen throughout marketing materials, as well as the design of the 70th Anniversary logo used throughout 2024. Each of these touch points intentionally reinforce the heart of all they do.

Part of the experience of visiting the walkable Village is staying overnight at The Inn & Suites at Kitchen Kettle Village. Our team worked to refine the logo for this signature lodging destination to better attract new and returning visitors to extend their trip with a stay at the Inn & Suites. Using guiding words—welcoming, cozy, charming, unique—we created a mood board that inspired a modern logo that still upholds the historic charm of the inn. To complement the Kitchen Kettle branding, we introduced their signature kettle to the Inn & Suites logo as well as bring calming blues into the color palette that coordinate with much of the inn’s décor. The new branding and a quilt-inspired pattern was implemented on a newly-designed website that we crafted to highlight the serene experience and unique accommodations available onsite at the Village.

Nested under the Kitchen Kettle Village branding are a collection of Village-owned stores, each with their own brand identities. Throughout the Village, our team has designed the brand for several of the shops, using our deep understanding of the overall brand to create distinct yet cohesive visual identities for these stores. Our branding for Village Soap Co captures the natural aesthetic of the relaxing and sensory experience you’ll find shopping for homemade soaps in this shop, while the newly-rebranded Country Life logo captures the new product line and reimagines the logo to have a more curated and timeless feel. As a trusted partner to Kitchen Kettle Village, our goal with each of these designs is to ensure the brands look like they belong in the Village while conveying what shoppers can expect when they visit each of them.