Long-Term Marketing Strategy & Planning
Social Media Strategy
Since 1980, High Foundation has been the philanthropic arm of the High Family, owners of High companies, a major force in shaping America’s infrastructure for decades. When Dale High emboldened the High Foundation through an extraordinary act of business leadership and philanthropic innovation, we partnered with the Foundation to develop the language and tools to communicate the scope of the organizational shift and its impact.
To shape messages for multiple audiences and announce this unparalleled legacy gift from a visionary corporate leader and philanthropist.
We found a way to connect S. Dale High’s legacy of visionary leadership and philanthropy to this innovative act of servant leadership, having a higher purpose, and creating a model for others to follow.
“Higher Purpose” became the narrative for the vision that inspired the organizational change, a reminder to employees that their work supports their communities, and as a model for other business owners to follow—using business as a force for good.