Audience Identification

Campaign Development

Communications Strategy

Environmental Design

Launch Planning

Logo Development

Long-Term Marketing Strategy & Planning



Print Collateral

Public Relations

Publication Design


Social Media Strategy

Video Development

Voice Establishment

Website Refresh


High Foundation

Since 1980, High Foundation has been the philanthropic arm of the High Family, owners of High companies, a major force in shaping America’s infrastructure for decades. When Dale High emboldened the High Foundation through an extraordinary act of business leadership and philanthropic innovation, we partnered with the Foundation to develop the language and tools to communicate the scope of the organizational shift and its impact.


The Challenge
To shape messages for multiple audiences and announce this unparalleled legacy gift from a visionary corporate leader and philanthropist.  
The Concept
We found a way to connect S. Dale High's legacy of visionary leadership and philanthropy to this innovative act of servant leadership, having a higher purpose, and creating a model for others to follow.
The Solution
"Higher Purpose" became the narrative for the vision that inspired the organizational change, a reminder to employees that their work supports their communities, and as a model for other business owners to follow—using business as a force for good.