h.honeycup is an indie beauty brand that creates organic products with a strong mission at its core: to inspire people to take care of themselves while taking care of others. h.honeycup believes in the power of nature to help heal both the mind and the body. Their products drive a chain reaction. With every purchase they help care for an individual who is overcoming addiction.

The Challenge

To communicate the brand’s mission while maintaining an uplifting, inspiring palette.

The Eureka Moment

A brand can be both sophisticated and playful. We designed a pattern with owner Cindy’s favorite flowers, honeysuckles and buttercups, which elegantly communicated the meaning behind the name.

The Solution

Take Care.

We ideated the brand’s messaging to inform the viewer of h.honeycup’s mission and carried their values through all aspects of the design, combining sophistication with color and whimsy.