H.honeycup is an indie beauty brand that creates organic products with a strong mission at its core: to inspire people to take care of themselves while taking care of others. Their products drive a chain reaction. With every purchase they help care for an individual who is overcoming addiction. H.honeycup believes in the power of nature to help heal both the mind and the body. We carried their values through the brand’s refresh, combining sophistication with color and whimsy.

The Challenge

To communicate the brand’s mission while maintaining an uplifting, inspiring palette.

The AHA Moment

A brand can be both sophisticated and playful. We designed a pattern with the owner Cindy’s favorite flowers, honeysuckles and buttercups, which elegantly communicated the meaning behind the name.

The Solution

Take Care. We ideated the brand’s messaging to inform the viewer of H.honeycup’s mission, and carried it through all aspects of the design.