Entering a time of growth and renewal, the 278-year-old First Presbyterian Church set out to strengthen its mission, vision, values, and impact in the City of Lancaster through an initiative called “Envisioning our Future.”
To create the mark, the brand, that symbolizes the momentum, hopefulness, and positive spirit of this new direction, and infuse FPC’s new website with warmth, welcoming, and a positive user experience.
The AHA Moment
Juxtaposing the hierarchy of the church’s mission and vision with the thicks and thins of typography and line work, while alluding to the historical and architectural prominence of First Presbyterian within the community.
The primary logo is modern yet filled with rich history, architectural detail, and elegance, with typography reflecting the thicks and thins of the Church’s stained glass windows. The steeple mark is one of two supporting brand marks which allude to the historical and architectural prominence of First Presbyterian within the community. These marks serve to create hierarchy and clarity of purpose, unifying the website’s textual and visual storytelling.