Product Development

Full Brand Design


Social & Digital Strategy

On-going Production


Fig Magazine

We believe that the heart and soul of a community starts with a strong downtown core. We created Fig 14 years ago to help revitalize the City of Lancaster by lifting up its small businesses and bringing them together to change perceptions and brand the city. After several years, we were able to expand the Fig movement to other small cities.

The Challenge
To build community by getting locals and visitors into the downtown to support independent businesses and organizations.
The Aha Moment
When we realized that a city is not a collection of buildings. It’s a unique mix of entrepreneurs, enthusiasts, and innovators who make up the brand of a city. We needed to simply tell their stories.
The Solution
We positively represent each Fig city with a layered approach of print, digital, and social in an ongoing effort to build awareness and loyalty for our Fig cities and towns.