Full Brand Design
Social & Digital Strategy
We believe that the heart and soul of a community starts with a strong downtown core. We created Fig 14 years ago to help revitalize the City of Lancaster by lifting up its small businesses and bringing them together to change perceptions and brand the city. After several years, we were able to expand the Fig movement to other small cities.
To build community by getting locals and visitors into the downtown to support independent businesses and organizations.
When we realized that a city is not a collection of buildings. It’s a unique mix of entrepreneurs, enthusiasts, and innovators who make up the brand of a city. We needed to simply tell their stories.
We positively represent each Fig city with a layered approach of print, digital, and social in an ongoing effort to build awareness and loyalty for our Fig cities and towns.