We had the opportunity to brand the greatest game changer in Lancaster City, Pennsylvania in the past decade: 101 North Queen (101NQ). A regional developer partnered with us to brand and guide the marketing for this complex which is a retail, business and residential centerpiece unmatched in the city. From the logo to the marketing materials for the project, we were tasked with creating materials to represent the building and market to prospective tenants. During almost two years of construction, we helped to guide the narrative through social media and digital channels. When the destination opened, we launched the PR campaign, and we continue to generate awareness for the retailers.