C. Emlen Urban was the prolific architect behind over 700 commissions from 1885 to 1937. Most of his work occurred in Central Pennsylvania—namely his hometown of Lancaster and nearby Hershey, as he worked closely with the famous chocolatier to establish the town. Despite the mark he left on history, no comprehensive work on Urban had ever been published.
When local architect and historian Gregory J. Scott, FAIA, approached the Fig Industries team with his manuscript on Urban, it was a project unlike any we had tackled before. However, our expertise in print design, brand identity, and publishing made us the ideal partner to come alongside Scott and his architectural photographer Matthew Tennison to bring the works of Urban to life through the book, titled Urban Legend, and bring his story to the community through a strategic marketing plan.