Logo Redesign

Package Design

Print Collateral


Dutch Gold Honey

The largest family-owned honey company in the US and home of the original honey bear, Dutch Gold Honey came to us with the desire to elevate this current honey packaging to celebrate 70 years.

The Challenge

With a goal to preserve the brand heritage, we needed to shift the logo and label design to make them more modern without alienating the very large and very loyal national customer base. We worked closely with the marketing and sales team at Dutch Gold to make sure that we were successful and the new brand would be well-received.

The Aha Moment

When we figured out the visual hierarchy of the brand: what consumers were looking for first and what will capture attention on a crowded grocery store shelf.

The Solution

We refreshed the logo, keeping the integrity of the heritage brand. We then designed an elegant yet traditional label, adding pop and personality with custom botanical and floral illustrations that corresponded with the honey varietal. The client was very pleased with the final result and was then able to produce all future designs internally.