Planted - Fig Industries

Planted by Fig Industries

Memorable marketing and storytelling for exceptional senior communities

Marketing Strategy: Define Your Message

An experiential, people-first approach to branding that uncovers what makes your community truly special and cultivates a path to more engaged residents, inspired storytelling, and opportunities for growth. Our three-stage journey is designed to reveal, refine, and activate your brand story.

Brand Development
Brand Messaging
Market Positioning
Marketing Plans and Roadmaps

Publications: Share Your Story

Share what makes your community special through intentional storytelling and people-focused images that elevate and inspire. Our team of writers, designers, and photographers will capture the spirit of your community in one beautiful and impactful package.

Name Development
Copywriting and Photography
Layout Design
Production and Distribution

Fundraising: Grow Through Philanthropy

Have big growth plans that require a capital campaign to engage your residents and inspire giving? In partnership with Lindsley Development Consulting, PA’s premiere fundraiser, we will help you cast a vision for the future, develop a plan, and create the materials that lead to project success and sustainable growth.

Strategy and Content Development
Design of Case for Support
Campaign Rollout and Roadmap
Fundraising Support to Completion

Planted in Community

Willow Valley Communities Charitable Foundation

Willow Valley Communities Charitable Foundation tasked our team to craft a compelling campaign that would strengthen development efforts for a groundbreaking project.

Integrated Campaign Development Marketing Plans & Roadmaps Photography & Videography Publication & Collateral Design

Garden Spot Communities

Garden Spot Communities asked Fig Industries to create a brand that would spark a pro-aging revolution, capture the spirit of vitality, and celebrate creativity at all stages of life.⁠

Brand Naming Logo Design & Visual Identity Market & Brand Positioning Messaging & Verbal Identity Publication & Collateral Design

Messiah Lifeways

We partnered with Messiah Lifeways to create Unscripted, a cross-generational publication that blends storytelling, vibrant photography, and strategic design to authentically reflect life in their senior living communities.

Photography & Videography Publication & Collateral Design

Deaconess Abundant Life Services

Boston-based Deaconess Abundant Life Services asked Fig Industries to create a timeless brand inspiring the next generation of giving.

Brand Naming Logo Design & Visual Identity Publication & Collateral Design

Let's Get Started

Ready to advance your community? Learn more about partnering with Fig Industries.

Reflections

“At Garden Spot Communities we are thankful for the creative partnerships we’ve shared with Deborah Brandt and the Fig team over the past 20 years. From market research to brand building to capital campaigns, Fig Industries has been the partner we call when we need a fresh, creative perspective.”

Steve Lindsey
CEO of Garden Spot Communities