Thoughtful Strategy

Ready to Grow? 4 Tips to Nurture Your Website

Nurturing your online growth starts with a strategic approach to website updates and refinements.

Spring is full swing—a time of reset and renewal. Here at Fig Industries, we’ve been working on a website revitalization of our own that serves as the inspiration for this month’s insights on sprucing up your online presence.

Whether you’re opting for a site refresh which might include cosmetic updates or UX improvements or a full site redesign to improve and better capture the essence of your brand, your website is an ongoing facet of your business that needs tending.

We’ve outlined simple steps to nurture online growth, and our team of web design and UX experts are here to help your brand flourish.

Step 1: Dig Into Analytics

Take note of high and low performing analytics on your current site. Reviewing a report of metrics like traffic sources, SEO rankings, bounce rates, and page views will help you determine which parts of your site need improvement.

Step 2: Plant Your Goals

A great website is about more than good aesthetics—it needs to meet goals that serve your business. These goals should inform all design decisions, from navigation to pop-ups to CTAs.

Step 3: Prep Your Project

Have you gone through a brand evolution? Is your design outdated? What’s missing from your site? What is your budget? These are a few questions to frame whether it’s time for refresh or redesign.

Step 4: Continue To Tend

After completing the project, keep a close eye on the progress towards growth and goals. This step includes monitor metric improvement, listening to audience feedback, and staying up to date on best practices and industry trends.