Deborah is the owner of Fig Industries and the Director of Fig Lancaster. She has been in the design industry for more than 25 years, working for brands such as Ralph Lauren, Givenchy, and Christian Dior. Her love for exceptional visual communication is fueled by a passion for people and places. She is at her best when she is out in the community and is always up for a good brainstorm session. When not at work, you can find her hanging out with her family, volunteering, or exploring interesting cities.

Cara is passionate about a lot of things, including (but not limited to): small business, Lancaster City, a good cup of coffee, sunshine, and the Oxford comma. With her background in social media and journalism, she loves stewarding the Fig voice as Managing Editor and taking brands and businesses we work with to the next level across Fig channels. You’ll find her out and about on the weekends—tracking down happy hours, festivals, and new places to explore.

A former Downtown Lancaster small business owner and leader in The Lancaster Campaign's way finding program, Lisa and her husband have enthusiastically returned to the Lancaster community recently after some years away. Now that they are back in the community they love, her husband is overseeing a nonprofit focused on community development, and Lisa is thrilled to be part of creating positive community change in her Fig role. Chances are you'll bump into Lisa at a local restaurant, festival, farmers market, music concert, or vintage flea market

Merritt holds an English and Film degree from Scripps College in California. After graduating, she worked in NYC with a national true crime convention, picking up event planning and organizational skills as well as a few interesting stories. She relocated back home in 2021 and worked in recruiting before joining the Fig team as Studio Administrator, pairing her love of logistical intricacies and passion for creativity. Outside of work, Merritt spends her time teaching barre, watching documentaries, and listening to true crime podcasts.

Jason believes design is a gift that cultivates beauty in every aspect of life. With 10 years of experience, he has honed his skills in corporate, educational, and private design environments. As Fig’s Creative Director, he uses his curiosity in creative systems and human interaction to craft strong brands. Jason is a superhero expert and sartorial enthusiast. When he is not designing, he can often be found collecting fashionable accessories, or listening to a thoughtful podcast. Jason lives in Lancaster with his lovely wife and three dogs.

As a Senior Graphic Designer at Fig Industries, Kaylee’s passions lie with her creative side. She graduated from Pennsylvania College of Technology with a B.S. in Graphic Design. There, she developed her love of tactile design and appreciation for hands-on learning. She enjoys traditional art, such as drawing and painting, listening to alternative music, and spending time with her favorite canine.

Carly is an experienced destination marketing professional and small business owner, with a hospitality degree from Penn State. Known for her creative approach to storytelling, she is passionate about promoting small businesses and creating content that reflects the heart of a city. Carly’s career has focused on supporting vibrant communities and crafting engaging features that inspires exploration. When she’s not on social media, you will find her all around the world, enjoying new foods, cultures, and adventures.

With more than a decade of experience in crafting successful marketing campaigns, Jaimie is an optimistic and methodical marketer who loves collaborating with clients to achieve their business goals. As a native of Central Pennsylvania, she has a strong connection to the local community and takes a keen interest in local food, shopping, and art. In her free time, she likes to go for outdoor runs, tend to her garden, and create cherished memories with her loved ones.

Born and raised in Lancaster County, Heather found the delightful charm of Lancaster calling her back home after graduating from Tyler School of Art at Temple University. Heather has a true passion for people, which helps her shine at Fig Industries as she interacts with clients and helps bring their vision to life. When she’s not admiring her latest plant addition or baking up a sweet treat, she’s usually on the search for a new hidden gem in the city or dreaming up her next traveling adventure.

Over the past decade, Will has held the roles of graphic designer and user experience designer at various startups, agencies, and organizations. Through these roles, he’s led the design of award-winning magazines, large-scale websites, and mobile apps. He finds joy in every creative challenge and is inspired to create beautiful and engaging design solutions for meaningful brands. In his free time, Will enjoys performing improv, traveling, and searching for his new favorite shirt.

As a lifelong resident and supporter of Lancaster County, Bill came out of retirement for the opportunity to work for Fig Industries because he was inspired by Fig’s support of Lancaster businesses and mission of “designing for good.” Between his service as a founding board member of the Lancaster County Commissioners’ Agricultural Preserve board and his previous positions as chair of the Manheim Township Planning Commission and president of several construction trade organizations, Bill has a long history of investing in smart growth.

Matt's job at Fig Industries is to dot all the i's and cross all the t's with respect to the company's finances. With over 30 years of corporate experience, he's charged with all the fun stuff like payroll, balancing the checking account and paying bills. Seriously though, he really likes that stuff and we can't figure out why.

Kylie is a writer driven by curiosity and a desire for deep connection. Born and raised in Lancaster, Kylie previously interned for Fig while attending Millersville University. After graduating with a degree in Public Relations, Kylie joined Fig’s digital content team where she helped to cultivate Fig’s voice and online presence. Now freelancing for Fig from Brooklyn, Kylie loves exploring local coffee shops, running her wedding filmmaking business, and buying one too many used books.

Matthew began his career in photojournalism in the L.A. area and has over two decades of photography experience. Now residing in Lititz with his wife and two sons, he specializes in location and portrait photography for corporate, advertising, and design clients. Matthew is most inspired by the personalities of the people he photographs and seeks to convey a story and a feeling through his images. He has been partnering with Fig Industries, creating photo magic, for over 5 years.

Joseph is a Lebanese-Syrian American director and producer who began his career as a humanitarian storyteller in East Africa, focusing on creating imagery and stories that highlight the commonalities among people and places. In 2019, he launched a production company called reverie, based in Lancaster, that creates original and branded human-centric documentary and docu-style content. He enjoys spending time with his children, soccer, motorcycles, and avoiding hot weather.