In anticipation of the rollout of their new website design, the Sperry team tasked us with brand refinements to their visual identity that would add versatility in its application on the website and beyond. With updated brand fonts, color palettes, and a refined illustration of one of their signature canopies, we kept the integrity of their original logo and built out a suite of options to establish consistency and interest across marketing channels.

When approaching a new website project, our team begins with our discovery phase. We dive deep to understand our clients’ pain points as well as their content needs and vision for the future. We worked with the Sperry Fabric Architecture team to understand their target audience and goals so the website can continue to grow with them. The Sperry team felt their previous website didn’t represent their work in the artistic way they wanted and lacked engagement with the right customer base. We helped their team think through essential information that would engage potential customers and mapped out wireframes outlining how to organize information across the site. We guided the Sperry team in taking an informative approach to crafting their website copy, aiming to educate audiences on the best uses of each product line. From canopies and awnings to event structures and glamping tents, the new website's strategy guides customers in discovering what type of fabric structure is right for their home, business, or event space.

Keeping in mind the client's goal, the new layouts point visitors to Sperry Fabric Architectures' featured projects, allowing their inspiring portfolio to be at the forefront. Pulling inspiration from experimental architecture websites, we created artistic framing that allows their brand identity to enhance their work. We aimed to make navigating the website more of an experience while balancing best practices in user experience. The beauty of Sperry's work speaks for itself, so our design approach focused on craftsmanship and simplicity. Our design infuses creativity into minimalistic layouts with the incorporation of hand-drawn sketches, variable gallery dimensions, and interactive menus that create visual interest. The result is an immersive experience that elevates the best of Sperry Fabric Architecture’s impressive work while better informing and engaging future customers.