Services
Branding
Branding Guidelines
Logo Development
Package Design
Client
Kitchen Kettle Village
Family owned and operated since 1954, Kitchen Kettle Village represents all that is good about Lancaster County, Pennsylvania. A village of independent shops, eateries, and maker spaces, they have created a visitor experience based on hospitality, warmth, and authenticity. Their shop, The Village Soap Company, makes and sells a variety of plant-based soaps. They came to us to develop its identity in keeping with our work on shaping the Kitchen Kettle Village brand.
To design a brand for their new soap brand that was fun, relaxing, and a unique experience for their customers. Conveying that they use quality natural ingredients to craft their products largely inspired the imagery for this brand.
We worked to find a balance between the products’ characteristics to create an overall cohesive and effective brand identity. We wanted to create something that was tactile to evoke a natural, handmade feel but also felt clean and relaxing. Drawing further inspiration from the color palette and mood board, it became clear that texture would be significant to this brand.
Using a heavily textured typeface for the logotype played a large role in conceptualizing the rest of the mark. The leaf motif was created using elements of the typeface and offered additional versatility to be a standalone icon that could be used for a more simplistic representation of the brand when necessary. The textural element is used very intentionally and sparingly throughout the rest of the brand. It is paired with a more simplistic sans serif typeface to maintain the balance between relaxing and fun.