Girl Crush is a line of natural body products that were created with the purpose of helping at-risk single moms get a second chance. The tagline, “give yourself a little grace,” speaks to the need for all of us to be kinder to each other and to ourselves.
To create fun-loving packaging that communicates owner Candace’s heart for helping at-risk single moms get a second chance. We were also tasked with developing a name for the umbrella nonprofit, now called Second Grace.
The asterisk refers to the mission. We turned typography into a playful design element to communicate the product’s value statement and heart.
The cost-conscious packaging is designed to communicate the product assets, the organizational mission, and to show off the fun colors and playful inclusions.