Girl Crush

Girl Crush is a line of natural body products that were created with the purpose of helping at risk single moms get a second chance.⁠

The tagline, “give yourself a little grace” speaks to the need for all of us to be kinder to each other and to ourselves. We also helped with the naming for the non-profit organization, Second Grace.⁠

The Challenge

To create fun-loving packaging that communicates Candace’s heart for helping at risk single moms get a second chance.⁠ We were also tasked with developing a name for the umbrella non-profit, now called Second Grace.

The AHA Moment

The asterisk refers to the mission. We turned typography into a playful design element to communicate the product’s value statement and heart.

The Solution

The cost-conscious packaging is designed to communicate the product assets, the organizational mission, and to show off the fun colors and playful inclusions.⁠