After undergoing a brand refresh, AWI employed the expertise of the Fig Industries team for a new website that would incorporate their updated identity, highlight key information, and add clarity to which audiences the website speaks to. Separate from their product website, the AWI corporate site needed to reach company investors as well as current and future employees. Our team created wireframes to streamline the navigation for various audiences along with designing callouts to better share historical information, milestones, and statistics through styled sections, animation, and interactive maps and videos. We also elevated the visibility of the Armstrong World Industries Foundation, which contributes millions of dollars to projects that embolden people to live better and healthier lives.

With the introduction of a more dynamic website design, there was also a need for updated photography and video content, especially around the AWI Foundation. The FI team crafted interview questions and art directed shoots to feature local nonprofits the AWI Foundation supported as well as a video from CEO Vic Grizzle. These pieces complemented and reinforced the updated messaging throughout the website.

In addition to the work we did for the website for current employees, our team also collaborated with AWI’s marketing team to strategize monthly communication bundles to communicate company updates and bring awareness about new programming offered to employees. The packages included key messaging, graphics, and visual elements that AWI implanted on their social media, employee newsletter, and displayed throughout their facilities. Each piece the Fig Industries team collaborated on was designed to enhance clarity for the AWI mission, elevate their culture, and increase buy-in both internally and externally for the important work AWI is doing to improve people where you live, work, learn, heal, and play.