Culture

Meet Deb, the Creative Director and Owner at Fig Industries. She is in charge of making sure that we keep good design at the heart of everything we do. She has been in the design industry for almost 25 years, working for brands such as Ralph Lauren, Givenchy, and Christian Dior. After moving back to her hometown of Lancaster, PA, she devoted her talents to creating impactful communication that can change businesses and communities. Her love for brand creation and package design is fueled by a passion for people and places. She is at her best when she is out in the community and is always up for a good brainstorm session. 

When not at work, you can find her hanging out around town with Matt, her incredible husband of almost 25 years, and her teens, Sam, Abbey and Ella.

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Meet Tina, the Fig Coordinator at Fig Industries. She will most likely be the face you see walking into Fig Lancaster if you don’t first meet Angus. She is also the friendly voice who answers the phone. Tina’s role at Fig is to assist the Fig team with daily logistics, data entry of client information, scheduling, proofreading, and helping assist the team in any way that helps meet goals and deadlines.

Tina is eager about organization, and loves using her skills in the office. You can find her color-coordinating schedules, creating new office documents, or using her label maker to make sure everyone can easily find what they need. She is entering her fifth year as a coordinator, and is passionate about advertising, branding, and the creative process behind them.

In her free time you can find her spending time with her husband and her pets—her dog, Stella, and her cat, Pumpkin. She loves a good adventure which usually involves exploring a new mountain to hike or ski. You can usually find her trying a new restaurant, or with her running group participating in a 5k that most likely ends in wine.

Meet Lisa, Account Manager at Fig Industries. Her role, and passion, is to connect people to collaborate and develop branding and marketing solutions that stand out, build relationships, make the sale, and, most importantly, meet or exceed client goals and objectives.

Lisa has over 25 years’ experience managing marketing strategy, creative production, advertising, media, and integrated marketing campaigns for businesses big and small—including Apple, The Hershey Company, Dutch Wonderland Family Amusement Park, and Armstrong Flooring. She’s been on both the client and agency sides of marketing, which gives her a great understanding of how to guide and inspire both “sides” to do their best work.

Lisa enjoys nature and loves going for a hike in the many lush parks around Lancaster and its suburbs. Lisa lives in Lititz with her husband and daughter.

Meet Beckie, the Credit Manager at Fig Industries. She helps with the logistics and business-to-business credit management for the organization.

Beckie has a lot of experience coordinating business collections, providing customer service, maintaining quality client relations, and establishing effective logistical strategies.

Beckie lives downtown Lancaster and enjoys city life with her husband, Geoff, who is head-of-staff at First Presbyterian Church. She enjoys running and volunteering as a hospice end of life care giver. She and Geoff have three adult children, as well as three grandchildren. She loves to visit them!

Meet Melissa, a Senior Designer for Fig Industries. She has a passion for strong, engaging branding that is effective for every consumer touchpoint and truly connects with the audience. She is inspired by brands that have a deep understanding of their purpose. She thrives on the collaboration process, with both the client and her colleagues, and believes that this leads to the most impactful work. Melissa has lived, worked, and played in (and around) Lancaster City for the last 14 years.

Prior to designing for Fig Industries, Melissa worked on both agency and in-house design teams for over 18 years, designing for both large, international, and small, local brands. She spent over eight years as a designer, and eventually the creative director, for the Auntie Anne’s soft pretzel franchise. She has a wide range of experience in designing everything from packaging, to point of purchase materials, to signage, to catalogs, and more.

Whenever she can, Melissa soaks in as much live music as possible and loves a good daytrip to nearby cities to explore quirky and unique places. Her loyal, black lab, Jetson (whose name was inspired by her favorite childhood cartoon), is often by her side.

Meet Josh, a Senior Designer at Fig Industries. He is passionate about total brand experience and package design. He is inspired by a clean modern aesthetic, loves working with small businesses, and living in downtown Lancaster.

Prior to working at Fig, Josh freelanced in graphic design. When Josh isn’t at Fig, you can find him out exploring the city or whipping up a mean mac and cheese.

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Meet Ian, a Senior Designer at Fig Industries. He is finds his passion in sharp branding, clean illustration, and a nice, sturdy typeface. He enjoys helping small businesses realize their story and elevate their image.

Prior to working at Fig, Ian was Lead Designer at a boutique branding agency in Philadelphia where he led the creative team, while specializing in brand identity. He enjoys designing a holistic brand experience for all types of clients ranging from small mom-and-pop shops to large corporations. He is all about making sure his clients look the best in their industry!

When he’s not at Fig, you can find Ian playing any instrument he can get his hands on, baking bread, or knee-deep in vinyl. He’s constantly curious and always learning—a jack of all trades, and master at some. He knows a little about a lot—a skill he assures himself will pay off some day.

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Meet Karlo, the photographer at Fig Industries. He’s responsible for converting concepts and ideas into something that is visual and tangible. He is very passionate about people and believes that the energy a photographer brings to a shoot directly influences the quality of the image. The majority of people tend to put up a wall when they are in front of the camera and it’s Karlo’s job to establish trust so that they can let that wall down, if only for a second, to show their authenticity. He’s also very passionate about getting the image right in camera before any kind of editing in Photoshop. That’s the technical part of him.

Prior to working at Fig, he ran his own photography business for nearly a decade photographing everything from Weddings to Rock Stars. Before that, he worked in the Adventure Sports Industry as a Whitewater Rafting Guide and Downhill Ski instructor.

He has an incredibly supportive, fun, and loving family: Amanda (his wife), Gabby & Sage (his daughters).

Meet Bri, Director of Chester County, overseeing Fig Kennett and Fig West Chester. Her heart skips a beat for the small town life. She’s passionate about elevating the charming small businesses of Kennett Square and West Chester through compelling photography and design. Her favorite part of the job is working with small business owners to develop ad concepts that bring awareness to their distinctive brands and unique value in the community. With a background in corporate marketing and portrait photography, Bri brings an energetic blend of creativity and business savviness. In her spare time, she enjoys photographing her children at golden hour while yelling, “Act natural!”, running, reading psychology books, and singing 90’s hits with her husband.

Meet Kiera, the Director of Fig Bethlehem. The Bethlehem community has been in Kiera’s heart since her days at Moravian College in the early 1990s. After a 15-year stint in Boston, where she attended grad school and worked in teaching, arts administration, and fundraising, she returned to “Beth’lum” in 2013—and is thrilled to be back and helping share the delights of this dynamic, diverse, and ever-evolving little city.

As Director of Fig Bethlehem, she loves connecting with the city’s business owners, community leaders, and changemakers—and sharing their good work on the pages of Fig. She’s proud to help provide a beautiful and trusted resource to our readers, and honored to work with a team of incredibly talented individuals, whose common goal is to lift up a city she loves.

When not at work, she enjoys cooking and entertaining, traveling, attending live music shows, and exploring the area’s many beautiful hiking trails. She loves to sing, and have performed in various vocal groups ranging from the Bach Choir of Bethlehem to a Sting/The Police cover band.

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Meet Becky, Chester County Sales Director. Becky gets energized and inspired working with local businesses to promote their brands through compelling advertising. For over 14 years, she has enjoyed working collaboratively with business leaders to develop successful ad campaigns both locally and in major national markets. She has a true passion for helping businesses thrive and gets excited when sharing in their success.

Originally from Long Island, NY, Becky came to the area to attend UD where she fell in love with both her husband and the local community, deciding that Chester County is the perfect place to plant their roots. She feels fortunate to live and serve in the community that she is so passionate about.

While at play, Becky is dedicated to her young daughters – being their moral support, chauffeur, personal chef, and Girl Scout troop leader. As a self-proclaimed ‘Zumba junkie’ you can see her dancing around town or trying her hand on stage in the annual KATS pantomimes with her kids. In rare moments of downtime, she loves experiencing new flavors while dining out with family and friends and escaping into a good book.

Brynley Farr is the Director of Fig Columbia. Fig Magazine Columbia is produced and designed by Fig Affiliate Studio ByFarr. Learn more about Brynley and the ByFarr team here.

Affectionately called Angy, what he lacks in experience he makes up for in enthusiasm and spirit. As Food Patrol, formerly Chief Cuddle Officer, he ensures that each team member receives just the right amount of attention to keep productivity levels optimal.

Angus knows he is cute (his good genes came from his mother, Rosie) and often gets away with eating shoes, lunch scraps, and his favorite chew toys. Though his day job keeps him busy, he understands the value of relaxation in the workplace—which fosters creativity. We love him for it!

Meet Matt, the Chief Growth Strategist. Matt’s responsible for the growth of the business, it’s products, profitability and it’s team members.  As the CGS, Matt keeps a keen eye on the finances, team member development and ensures Fig’s new products and services launches go off without a hitch.  He doesn’t claim to have a creative bone in his body, but loves working with this crazy creative team.  When not in the office, he’s either on his bike, working on the house, or generally fixing just about anything.  Oh, and he’s the resident letterpress printer as well, so maybe there is a teeny tiny bit of creativity flowing in his veins.  Just don’t tell him…he’ll never admit it.

Email Matt