Culture

Meet Deb, the Creative Director and Owner at Fig Industries. She is in charge of making sure that we keep good design at the heart of everything we do. She has been in the design industry for almost 25 years, working for brands such as Ralph Lauren, Givenchy, and Christian Dior. After moving back to her hometown of Lancaster, PA, she devoted her talents to creating impactful communication that can change businesses and communities. Her love for brand creation and package design is fueled by a passion for people and places. She is at her best when she is out in the community and is always up for a good brainstorm session. 

When not at work, you can find her hanging out around town with Matt, her incredible husband of almost 25 years, and her teens, Sam, Abbey and Ella.

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Meet Beckie, the Credit Manager at Fig Industries. She helps with the logistics and business-to-business credit management for the organization.

Beckie has a lot of experience coordinating business collections, providing customer service, maintaining quality client relations, and establishing effective logistical strategies.

Beckie lives downtown Lancaster and enjoys city life with her husband, Geoff, who is head-of-staff at First Presbyterian Church. She enjoys running and volunteering as a hospice end of life care giver. She and Geoff have three adult children, as well as three grandchildren. She loves to visit them!

Meet Kelly, the Client Relationship Manager at Fig Industries. As client relationship manager, Kelly liaises between clients and designers, to clearly communicate client needs in order to produce outstanding work that exceeds expectations.

Kelly graduated from Franklin & Marshall with a degree in Latin, and from Florida State University with a Master’s Degree in Classics. She went on to an administrative role at F&M and was part of the School District of Lancaster as a Latin teacher.

When not at work, Kelly stays involved with the community and her church. She enjoys participating in the Books on Tap program through the Lancaster Public Library, which combines her love of reading with beer. She is passionate about her volunteer work in the amputee community, and serves as a camp counselor at the Paddy Rossbach Youth Camp each summer.

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Meet Regina, Studio Assistant at Fig Industries. She loves connecting with the Lancaster community, which makes it easy for her to be a positive first introduction when you step into the doors of the studio. She is also a multi-tasking fiend and helps to make sure we have assistance on any projects, whether it be social engagement, launch parties for Fig Lancaster, or just a cup of coffee and a good playlist to keep the creativity flowing.

Before working at Fig, Regina spent 4 years as an educational nonprofit fundraiser, engaging with alumni at Lancaster Catholic HS, then York College of PA to ensure the best education environments were available for students of generations to come. She graduated from Adelphi University with degrees in Dance and Communications, with a concentration in Media Studies.

When not in the Fig studio, Regina spends her time in other studios around Lancaster County, teaching dance and Move It Barre. She has immense energy and a passion for the performing arts and loves sharing that with those who aspire to find a home in the dance world. You might also catch her living that passion on stage at the Ephrata Performing Arts Center or with NetCo Dance Company or Grant Street Dance Company at The Ware Center!

Meet Erin, the Creative Production Manager at Fig Industries. She keeps the Fig magazines on schedule and to the printer on time and runs the day-to-day production traffic for Fig Industries brand design.

Erin is passionate about collaboration and workplace culture. She is energized by the creativity of the Fig Industries team and loves nothing more than watching the design team at work!

Erin is a graduate of Bloomsburg University, earning a BA in Organizational Communications and minor in Marketing.  Before joining the FI team, Erin worked in digital and social media marketing.

When she’s not at Fig, you can find Erin exploring downtown Lancaster, having a glass of wine, or dining at a new restaurant.

Meet Sam, Social Strategist at Fig Industries. Her role is focused on growing Fig’s social media audience and engaging with the online community.

Before joining Fig, Sam spent 7 years at Rodale Inc. working across their international magazine titles, including Men’s Health and Women’s Health, helping build worldwide audience-engaging brands. Sam’s most recent experience with Rodale centered around expanding the magazine brands’ digital footprints and growing international traffic. She graduated from Elizabethtown College with a degree in Mass Communications and went on to earn a Master’s in Magazine, Newspaper and Online Journalism from Syracuse University.

When not cruising the Fig social media channels, the health and fitness fanatic can be found testing out the newest fitness class popping up around Lancaster, baking up a storm at home, or trying a new restaurant for Sunday brunch.

Meet Tony, the Digital Content Manager at Fig Industries. He strategizes stories, features, and original content for digital use in all Fig Magazine locations and for Fig Industries. Tony loves how digital media can engage, cultivate, and connect the community. He is passionate about sharing impactful stories that both engage and inform readers within the ever-changing digital landscape.

Prior to his role at Fig Industries, Tony worked as the Social Media & Digital Projects Coordinator for Ten Thousand Villages, US—a original fair trade retailer. There, he helped create a marketing strategy for the brand’s social platforms as well as 60 stores across the United States. He has also worked for Landis Homes and Hershey Entertainment & Resorts in various roles.

One unique aspect of Tony’s work experience has been his time as a mascot for a college, professional sports team, and amusement park. That might be the reason he has so much enthusiasm and energy!

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Meet Josh, a Senior Designer at Fig Industries. He is passionate about total brand experience and package design. He is inspired by a clean modern aesthetic, loves working with small businesses, and living in downtown Lancaster.

Prior to working at Fig, Josh freelanced in graphic design. When Josh isn’t at Fig, you can find him out exploring the city or whipping up a mean mac and cheese.

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Meet Ian, a Senior Designer at Fig Industries. He is finds his passion in sharp branding, clean illustration, and a nice, sturdy typeface. He enjoys helping small businesses realize their story and elevate their image.

Prior to working at Fig, Ian was Lead Designer at a boutique branding agency in Philadelphia where he led the creative team, while specializing in brand identity. He enjoys designing a holistic brand experience for all types of clients ranging from small mom-and-pop shops to large corporations. He is all about making sure his clients look the best in their industry!

When he’s not at Fig, you can find Ian playing any instrument he can get his hands on, baking bread, or knee-deep in vinyl. He’s constantly curious and always learning—a jack of all trades, and master at some. He knows a little about a lot—a skill he assures himself will pay off some day.

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Meet Melissa, a Senior Designer for Fig Industries. She has a passion for strong, engaging branding that is effective for every consumer touchpoint and truly connects with the audience. She is inspired by brands that have a deep understanding of their purpose. She thrives on the collaboration process, with both the client and her colleagues, and believes that this leads to the most impactful work. Melissa has lived, worked, and played in (and around) Lancaster City for the last 14 years.

Prior to designing for Fig Industries, Melissa worked on both agency and in-house design teams for over 18 years, designing for both large, international, and small, local brands. She spent over eight years as a designer, and eventually the creative director, for the Auntie Anne’s soft pretzel franchise. She has a wide range of experience in designing everything from packaging, to point of purchase materials, to signage, to catalogs, and more.

Whenever she can, Melissa soaks in as much live music as possible and loves a good daytrip to nearby cities to explore quirky and unique places. Her loyal, black lab, Jetson (whose name was inspired by her favorite childhood cartoon), is often by her side.

Meet Meg, a Designer at Fig Industries. She is passionate about creating a 360 degree brand experience, and thrives in a collaborative team environment.

Before joining Fig, Meg spent 3 years in house at Anthropologie where she designed home decor, personalized gifts, and product packaging. She brings her love for beautiful interiors into her design work, with consideration for all aspects of the experience. She has also designed brand identities for local restaurant and hospitality clients.

When Meg isn’t at Fig, find her exploring nearby flea markets and plant shops, or checking out live music. At home, she hangs out with her lovable cat Lenny (named after the legendary songwriter, Leonard Cohen).

Meet Karlo, the photographer at Fig Industries. He’s responsible for converting concepts and ideas into something that is visual and tangible. He is very passionate about people and believes that the energy a photographer brings to a shoot directly influences the quality of the image. The majority of people tend to put up a wall when they are in front of the camera and it’s Karlo’s job to establish trust so that they can let that wall down, if only for a second, to show their authenticity. He’s also very passionate about getting the image right in camera before any kind of editing in Photoshop. That’s the technical part of him.

Prior to working at Fig, he ran his own photography business for nearly a decade photographing everything from Weddings to Rock Stars. Before that, he worked in the Adventure Sports Industry as a Whitewater Rafting Guide and Downhill Ski instructor.

He has an incredibly supportive, fun, and loving family: Amanda (his wife), Gabby & Sage (his daughters).

Meet Bri, Director of Fig Kennett. Her heart skips a beat for the small town life. She’s passionate about elevating the charming small businesses of Kennett Square through compelling photography and design. Her favorite part of the job is working with small business owners to develop ad concepts that bring awareness to their distinctive brands and unique value in the community. With a background in corporate marketing and portrait photography, Bri brings an energetic blend of creativity and business savviness. In her spare time, she enjoys photographing her children at golden hour while yelling, “Act natural!”, running, reading psychology books, and singing 90’s hits with her husband.

Meet Kiera, the Director of Fig Bethlehem. The Bethlehem community has been in Kiera’s heart since her days at Moravian College in the early 1990s. After a 15-year stint in Boston, where she attended grad school and worked in teaching, arts administration, and fundraising, she returned to “Beth’lum” in 2013—and is thrilled to be back and helping share the delights of this dynamic, diverse, and ever-evolving little city.

As Director of Fig Bethlehem, she loves connecting with the city’s business owners, community leaders, and changemakers—and sharing their good work on the pages of Fig. She’s proud to help provide a beautiful and trusted resource to our readers, and honored to work with a team of incredibly talented individuals, whose common goal is to lift up a city she loves.

When not at work, she enjoys cooking and entertaining, traveling, attending live music shows, and exploring the area’s many beautiful hiking trails. She loves to sing, and have performed in various vocal groups ranging from the Bach Choir of Bethlehem to a Sting/The Police cover band.

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Brynley Farr is the Director of Fig Columbia. Fig Magazine Columbia is produced and designed by Fig Affiliate Studio ByFarr. Learn more about Brynley and the ByFarr team here.

Meet Gretchen, the Director of Fig West Chester. She brings a decade of experience in nonprofit communications and community engagement. Her deep passion for thriving communities and cultivating a culture where every person has a valued voice and a seat at the table gives her a unique perspective as she serves as the director of Fig West Chester, seeking to highlight what makes West Chester great.

Prior to Fig, Gretchen served vulnerable populations through dignity-based, holistic initiatives. While showcasing the beauty and strength of the communities around her, Gretchen focused on inviting others to join the storyline. Her background in transformative community development combined with her love for authentic relationships, and affinity for good design, bold branding and hopeful storytelling make her a natural fit at Fig.

When not at work, the gluten-free foodie can be found curating the perfect cheese board, hiking, kayaking, dreaming up DIY projects with her husband, and planning her next great adventure (although it’s hard to beat surviving modern-day pirates and spearfishing with sharks).

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Meet Matt, the CFO. Matt helps steer the ship. From managing the procurement of Tiffany’s gemstones to the implementation of manufacturing and distribution systems for JDEdwards/Oracle, Matt has more than 25 years of corporate experience in marketing, distribution, manufacturing, planning, and finance. As the CFO for Fig Industries, he keeps a keen eye on the overall business—making sure things run smoothly.

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Affectionately called Angy, what he lacks in experience he makes up for in enthusiasm and spirit. As Food Patrol, formerly Chief Cuddle Officer, he ensures that each team member receives just the right amount of attention to keep productivity levels optimal.

Angus knows he is cute (his good genes came from his mother, Rosie) and often gets away with eating shoes, lunch scraps, and his favorite chew toys. Though his day job keeps him busy, he understands the value of relaxation in the workplace—which fosters creativity. We love him for it!