The Case for Beer
A Drink a Day
The Case for Beer started when two friends and fellow beer lovers wanted to develop a system for people to experience a different craft beer a day in a whole new way. The Case for Beer had the idea of creating a 12-pack case modeled after an advent calendar. They came to Fig Industries to turn their idea into a reality and help launch their new business.
Fig Industries recognized that the package was the product and would have to communicate not only what was inside the box, but instruct consumers on how to use it as part of the 12-day experience. By working closely with The Case for Beer and the package manufacturers, The Craft Beer Flight Kit was born.