Dutch Gold Honey
Pure Honey Varietals
A family-owned and operated Lancaster County packaging company, Dutch Gold Honey supplies honey to food manufacturers, food service operators, and retail grocers—both in bulk and for retail. The company offers more than ten varieties of honey and owns McLure’s Honey & Maple Products, located in Littleton, NH.
In celebration of its 70th year and with the aim of elevating its market position through fresh branding and marketing materials, the business decided to update its logo, packaging, and corporate materials. Fig Industries completed an extensive brand audit and worked closely with the Dutch Gold team to arrive at a refreshed brand identity. The identity was applied to a new honey label design and subsequently, across all varieties. Thereafter, the new look and feel was used to guide the design of a corporate brochure.