Packaging:

Doc Hinkle’s

Paint-On Easter Egg Coloring Kit

Doc Hinkle’s is an iconic heritage brand with an authentic Lancaster County history that dates back to 1893.

Competing with an overseas brand, Doc Hinkle’s approached Fig Industries to rebrand and reintroduce its eggs and dyes to a more upscale client, just in time for Easter. The project included inner and outer packaging research, custom illustration, and design.

creative Fig Industries Design For Good

Custom illustration

Market research

Package construction

Package design

Photography

Product placement

Typography

Writing

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Doc Hinkle’s

Doc Hinkle’s

Doc Hinkle’s

Doc Hinkle’s

Doc Hinkle’s