Fig Lancaster Videography
'city of makers' commercial
Fig Industries produced a :30 commercial for Fig Lancaster to air on WITF-TV, Central Pennsylvania’s PBS affiliate and one of Fig Lancaster’s media partners. Fig Magazine is a hyper-local, super-social guide to shopping, dining, arts and events in the City of Lancaster and a key role in changing the perception of the city— for good. The commercial’s objective was to uplift the city, showcase the people who live, work and play in The City and position Fig Lancaster as the place to find it all.
The Fig Industries team provided concept, storyboard, and script that included iconic and innovative businesses and people—Allegro Youth Orchestra, Bistro Barberet, Federal Taphouse, The Fridge, The Fulton Theatre, Susan Gottlieb, and Williams Forrest. MAKE Films shot and edited the video with the voice-over talent of Jessica Day Miller.