Lancaster Cupcake Logo Design & Brand Refresh
Lancaster Cupcake started with the design of the sweetest food truck in town. The owners had won Cupcake Wars and their growing business needed a stronger brand identity.
Fig Industries developed a new logo and brand materials in 2014. Since then, Lancaster Cupcake has grown to even more locations. To match their push into new directions, Lancaster Cupcake wanted to refresh their brand and came back to us in 2018 to do so.
The new Lancaster Cupcake brand is playful, clean, and graphic, with an homage to icing and baking in the font types and styles.