Who is Fig Industries?
Here at Fig Industries, we believe that powerful design and creative communication can transform businesses and communities. It is tangible in everything that we do and is summed up by our mantra, Design for Good.
Who We Are
We’re designers, photographers, writers, strategists, and marketers who appreciate that good design should be equally aesthetically appealing as it must be relevant and effective.
At our core, we’re a brand design and marketing studio. But we’re also much more than that. We’re a small but mighty team of thinkers and makers with a focus on brand identity, package design, and print communications. We’re also the publisher of Fig magazine, a thoughtfully designed print publication with a dynamic web presence and engaging social media that offers voice and vision to small cities and great destinations. We believe in connecting people with what’s local and lifting up small businesses and communities.
What We Do
We work with businesses, established or just launching, to create, refresh, or refine their branding—from developing names, establishing values, voice, and story through our discovery process, to designing stationery, websites, brochures, ads, and targeted direct mail. We also help develop strategic marketing plans and execute them as an extension of a client’s marketing department, or, we can design and supply assets as needed.
The “Why” Behind the “Doing”
Our focus as an effective team is to really take the time to get to know our clients and build a relationship with them. We listen, we ask questions, and we then develop a customized plan that fits our clients’ needs. And while some clients may have similar needs, we understand that no two clients are the same.
Each brand has its own unique character—it has a name, a personality, a reputation. It changes—even matures and evolves—over time. Successful brands connect with their audience emotionally and develop trusting relationships. It’s crucial our design responds to each audience, telling each brand’s story in a visually compelling way that differentiates itself, is recognizable, and can influence choices.
We love what we do and believe that everything we do should have a positive impact on our community and our world.
Design for good is just the beginning.
The Finished Projects
You don’t just have to take our word for it. Feel free to browse a selection of some of our finished projects and explore the unique aspects of each brand. Also keep up with our blog page for all the new updates.
Dutch Gold Honey labels
LISTRAK client holiday gift
Savannah Bee Company honey labels and store signage
The Booking House branding and marketing
Keystone Designer branding and marketing