Fig’s 10th Anniversary Holiday Issue
The team at Fig Industries believes that one idea can change everything. This team of creative thinkers and makers had big ideas on how to celebrate the 10th anniversary of the Lancaster edition of Fig.
Not only did we want to celebrate our ten year anniversary, showcase the great things happening in the City this holiday season, and introduce a candy bar campaign, we also had to announce the rebrand from Moxie House to Fig Industries. Here’s a behind-the-scenes look at how our small but mighty team got the job done.
It always starts with a moodboard. The team took a trip to the Watch and Clock Muesum in Columbia (PA) to research the relationship between time, celebration, milestones, and design. Designer Josh Seibert and Stylist Marie Kojitani developed the moodboard for the holiday issue.
Special consideration is given to every Fig cover. For this issue, we wanted to pull out all the stops so we decided upon gold foil stamp. It’s elegant and the gold ties into celebration, the holidays and perfectly into the candy bar campaign.
The holidays are known as a time for bright, bold colors. But we wanted to do a flip on the traditional holiday color scheme. “We chose bright, poppy colors. These colors felt more special, uncommon even. It made for a slightly edgy holiday issue,” said designer Shani Tucker.
For the editorial spread, the concept was high fashion. The team worked with model Fancesca Flamminio and gathered a local team including Bristle and Prim for hair and makeup and Coleson Fine Clothiers.