Project Profile: Eiseman Construction Website

by Rebecca Fowler

Fig Industries recently completed the website redesign for Eiseman Construction—one of the best full service contractors in the tri-state area specializing in roofing, siding, windows, doors, and exterior remodeling.

The clean design provides visitors simplified access to important information including photographs of completed projects (www.eiseman.biz), allows for easy navigation to the company’s full service offering, as well as shares insight into the company—who they are, what they do, and why. Prospective customers can use the website to make well-informed decisions when evaluating choices for exterior renovations and refer to the client testimonials page which highlights the quality of Eiseman Construction’s work. Visitors to the site can also learn about the company’s premium services, including warranties and support with insurance claims.

“We’re really pleased with the final website,” remarked designer Laura Moyer. “Simple navigation, bold photography, and a clean backdrop makes for an impactful, eye-catching website and straightforward user experience.”

Brand strategist and project lead, Emma Parnham, said “We initially spent time analyzing the client’s old website and working out the best navigation experience for a user. We also worked closely with the client to understand what they wanted the website to achieve. In this case, Eiseman Construction’s services are key, as are images from completed projects, client testimonials, insight into the company, and their roots in the local community. Collaboration with the client on copy and photography was crucial to ensuring we arrived at a place the client felt would impress their market.”

Eiseman Construction is thrilled with the outcome. Melissa Eiseman, Principal, said, “We understand the value of our audience being able to vet a contractor online. With the simplified navigation of our service offering and greater insight into the company, altogether we are delighted with how the site turned out.”

Wiseman Construction website

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