Moxie House is now Fig Industries
What’s in a name? A lot, in fact.
Fifteen years ago, I moved from New York City back to my hometown of Lancaster and started a design studio in the attic of my old farmhouse. Over time, and with a lot of work and grace, I have joyfully watched it grow into a successful business that creates exceptional branding and marketing for local and regional clients. At the same time, and with a lot of help, I was able to harness the power of the best local small businesses in Lancaster and turn it into a hyper-local guide to the City and called it Fig.
Time certainly has gone by fast. Fig recently celebrated a milestone birthday commemorating ten sweet years in the City of Lancaster. I have watched with excitement as it has grown to forty issues, from a fourteen-page booklet to a 124-page perfect bound publication, that’s read by an audience of more than 120,000 every quarter. We produce Fig in a total of five small cities and great destinations: Lancaster, West Chester, Kennett Square, Bethlehem, Pennsylvania, and Columbia, South Carolina. I am proud to currently employ eighteen employees, fifteen of whom are women.
As the City of Lancaster has grown, so have we. We are delighted to have mirrored the timeline of the City’s success with our own. By changing our name from Moxie House to Fig Industries, we are combining two great brands into one—positioning ourselves for future growth.
A new season is upon us. Fig Industries unifies the recognizable Fig brand with our expanded services of branding, marketing, package design, writing, photography, custom letterpress, and public relations.
The name Fig Industries represents a powerful hybrid of professionals who are engaged in productivity and skillfully and energetically devoted.
We will continue to shape the brands, stories, and personalities of cities, towns, individuals, and businesses. Our mantra is Design for Good—and we believe that with time and persistence we can continue to grow and produce goodness, fruitfulness, and success.
What’s in our name? Our character.