Meet Melissa

by Anthony Gorick

A new face joins the Fig Industries team!

Meet Melissa, a new Senior Designer for Fig Industries. She has a passion for strong, engaging branding that is effective for every consumer touchpoint and truly connects with the audience. She is inspired by brands that have a deep understanding of their purpose. She thrives on the collaboration process, with both the client and her colleagues, and believes that this leads to the most impactful work. Melissa has lived, worked, and played in (and around) Lancaster City for the last 14 years.

Prior to designing for Fig Industries, Melissa worked on both agency and in-house design teams for over 18 years, designing for both large, international, and small, local brands. She spent over eight years as a designer, and eventually the creative director, for the Auntie Anne’s soft pretzel franchise. She has a wide range of experience in designing everything from packaging, to point of purchase materials, to signage, to catalogs, and more.

Whenever she can, Melissa soaks in as much live music as possible and loves a good daytrip to nearby cities to explore quirky and unique places. Her loyal, black lab, Jetson (whose name was inspired by her favorite childhood cartoon), is often by her side.

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