Keystone Collections Launches New Brand

by Rebecca Fowler

Fig Industries was delighted to support Keystone Collections with the creation of a new brand identity and brand extensions for a unique line being introduced into the market place—Keystone Designer.

Keystone Collections is a family-owned and operated business near Myerstown, PA. Brothers James and Marvin Martin and their craftsmen hold a passion for timeless furniture design, enduring quality, and unwavering integrity. Their extremely customizable furnishings are created right here in the USA. With the High Point Market (the furniture industry’s largest trade show in the world) approaching in April earlier this year, James and Marvin were looking to create a sophisticated, sleek, and modern brand that offers fresh inspiration to their interior designer audience.

After meeting with the Martins to understand their vision, Fig Industries created the brand identity for Keystone Designer—ensuring continuity and reflecting Keystone Collections’ core values. The Martins believe that if a job’s worth doing, it’s worth doing right.

Fig Industries designed the Keystone Designer lookbook in a thoughtful and considerate way that would allow the stunningly designed and exquisitely hand-crafted furniture to be featured prominently. In addition, individual sell sheets and a detailed price list were sympathetically designed. All of the materials come together in a custom designed, fabric bound folder, packaging the entire brand in a contemporary and aesthetically appealing manner.

Fig Industries was also delighted to collaborate with YDOP, a Lancaster-based internet marketing company responsible for designing Keystone Designer’s website in line with the newly created identity, and driving SEO. The result: a brand identity, marketing materials, and digital platform with a look and feel which speak to the quality, integrity, and attention to detail representative of the Keystone Designer brand.

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