Fig Industries supports Lancaster Central Market’s Raise the Roof Campaign

by Emma Parnham

To Lancastrians and ‘the rest of us’ who call Lancaster home, Lancaster Central Market holds a cherished spot in our hearts. Every Tuesday, Friday, and Saturday, Lancaster Central Market becomes a hive of activity and is the gathering spot for locals and visitors—for shopping, eating, and socializing—so much so that “Meet me at Market” has become a common saying around the City.

Fig Industries was honored to be invited by the Lancaster Central Market Trust to support its Raise the Roof Campaign. With the launch of a public fundraising campaign on November 4, 2016 in an effort to raise $1.5million to replace the leaking asphalt roof and restore it to its original slate glory, Lancaster Central Market Trust (the stewards for Market) and the Raise the Roof Campaign needed their own brand identities.

lancaster11-20-16-029Fig Industries designed the Lancaster Central Market brand as we know it today and we welcomed the opportunity to grow the brand family in support of this great cause. Working closely with the Lancaster Central Market Trust, the Market Managers, and campaign volunteers, Fig Industries created logos, pledge cards, marketing brochures, posters, and sign-a-slate certificates in preparation for the launch. We also created and designed the Raise the Roof website (lancasterscentralmarket.com) where people can learn more about the Campaign and get involved by pledging a dollar amount, purchasing a slate for the roof which can be signed, or finding out where to buy some Raise the Roof swag.

So far (at the time of writing), the Campaign has raised $1,062,985 towards its $1.5million goal! Fig Industries is honored to have played its small part in preserving the legacy that is Lancaster Central Market.

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