your guide to

Fig is a hyper-local guide to shopping, dining, arts, and entertainment that brings both voice and vision to great small destinations. Our carefully cultivated audience appreciates authenticity and distinction. We believe in the power of creative communication to inspire thriving and connected communities.

Each Fig town is carefully chosen because it exemplifies the mix of characteristics that define a Fig experience: Arts & Culture, Education, Dining, Shopping, History, and Community. Whether you choose to stay for a day or a lifetime, discover what makes each of our Fig locations distinctive and memorable.



Kennett Square




West Chester



south carolina

The Magazine. Print is powerful. It remains the keystone of the Fig experience—visual, tactile, and carefully curated. Fig is a direct mail piece that is delivered to mailboxes and strategically distributed to high-traffic locations and places of influence.


The Website. The Fig website is a place where community information is shared in a user-friendly environment that’s dynamic, engaging, and easy to navigate.

Social Media. A vibrant and constant social media conversation is essential to the Fig communications package. Our interactive audience relies on Fig for information on things to do and places to be 24/7. A passionate and engaged community of readers means that there is always something new and exciting to share.

Datebook. We reach out to our sophisticated urban demographic weekly though Fig Datebook, an e-newsletter that highlights important city events and local small businesses.


Build your brand with the power of Fig. Our team of strategic marketers and talented designers will work with you to develop your strategy, create your design, and craft your message. We will then deliver your brand into the hands of our cultivated Fig audience.


Fig reflects the soul of the city. Using compelling imagery and simple design, Fig gives both locals and visitors a picture of community.

459,000 Total Readers

1,020 Zip Codes

Fig is directly mailed to a smart, urban demographic based on income, home value, and education.


Fig’s responsively-designed web presence includes a network of local bloggers, community events calendar, business directory listings, and more.

31,200 Monthly Website Views

11,660 Datebook Subscribers

A weekly e-newsletter filled with great people, places, and events received by subscribers every Thursday morning.

Fig Lancaster
  • Fig Bethlehem
  • Fig Kennett Square
  • Fig Lancaster
  • Fig West Chester
  • Fig Columbia

Fig strategically uses social media to connect with our audience through a mix of interesting, visually-engaging content.